Search Ads
Keyword-led campaigns for people actively searching for services, products, pricing, or locations.
Google Ads expert in Lagos
Google Ads support for Nigerian brands that want better traffic and clearer tracking.
WTB helps businesses plan and optimize Google Ads campaigns with keyword testing, conversion tracking, landing page alignment, and weekly improvement cycles.
Paid search
Get in front of people already searching for what you sell.
Google Ads can help capture buyer intent when the campaign structure, keyword targeting, landing page, and conversion tracking are set up correctly.
Campaign types
Google Ads services we can support.
Display Ads
Visual placements for awareness, remarketing, and offer visibility across Google partner inventory.
YouTube Ads
Video campaigns for awareness, traffic, launches, product education, and retargeting.
Performance Max
Goal-based campaigns across Google inventory with creative and audience signals.
Shopping Ads
Product-led campaign support for ecommerce brands with feeds and product pages.
Demand Gen and remarketing
Audience-based campaigns to bring interested people back into the funnel.
Tracking
Good ads need good measurement.
We support conversion tracking, Analytics, Search Console alignment, landing page review, keyword testing, ad copy testing, and performance reporting.
Questions
Common questions before we start.
Do I need a website before running Google Ads?
A strong landing page or website is strongly recommended because ads need somewhere credible and conversion-ready to send traffic.
Can WTB set up tracking?
Yes. WTB can support Google Analytics, Google Search Console, conversion tracking, and reporting setup.
Which Google Ads type should I start with?
It depends on your offer. Search Ads are often best for direct buyer intent, while YouTube, Display, Performance Max, and Demand Gen can support awareness and retargeting.
Ready to move?
Send your goal. We will recommend the right next step.
WTB can help you decide the scope, pages, content, keywords, campaign direction, and budget needed to start well.